Rustic Edge

To have the best of both worlds is to eat chocolate and stay fit. It is to party and still graduate. It is to travel to a home away from home. And for me it is to combine equines and fashionable art.  What most don't know about me is that I have am a closet fashion lover, although you would never be able to tell from my own closet filled with corporate attire, wranglers and carhart jackets.

In this photoshoot; Rustic Edge, we compiled elements of urban fashion into a rural adventure.  Our equine models (Cash and Trigger) became somewhat of a prop as I continued to shoot my fashionista of the day Ms. J.L.  Together, the four of us created an artistic melody of fashion, horsemanship, and ingenuity that was overwhemingly inspiring.  From hair & makeup to headstall and reins.

Growing up on horseback, I always thought that equine photography is where my passion would eventually take me. I have now discovered this whole realm of human emotion and mood through the lens of a camera that I can freeze for a moment in time.

My goal is for this Rustic Edge theme to blossom as my personal brand in the photography world.  Making the ordinary into something extraordinary and allowing people to explore their artistic inner model.  Rural and rustic can be edgy and fashionable... Add a horse and you've discovered rustic edge.

To be inspired is to have the world at your fingertips. Can't wait to get my hands dirty with the next project!

For the full album: AmberAliPhotography on facebook!

Static Momentum; the Stopping of Time.

Static Momentum in the context of this blog refers to moments on the continuum of a lifetime that are halted long enough for us to remember them. How we perceive people, places, things, and most importantly ourselves shapes how we experience one moment to the next.  Our lives are fluid - always changing and evolving with each perceptual moment.  With a background in psychology, I find our brains' capacity for mental imagery fascinating.  A camera provides the ability to bring creative mental interpretation of any given situation to life for others to see and enjoy.  A photograph is the creation of an extended cognition that we are able to reference in order to remember moments that have occurred during the blur of our lifetime.  Life is a journey, an adventure and a string of events on a medium of momentum.  My job as a photographer is to freeze life's momentum so that people can appreciate the moments that are often forgotten but shape how we experience time.

This photo depicts Static Momentum in the context of this blog. The photograph itself is frozen, but you can see how the building itself has over time endured the elements of Western Canada and the effects of urban pollution.  Taken in Fernie B.C. February 2012.

I find humans forgetful, myself majorly included in that group.  As I get older I cherish when a sensory stimulus - either a noise, a smell, a sight, a texture - takes me back to a place and time, and for that moment I am there;  Smelling the smells of my grandfather's garage, seeing bright green hedges on the way home from school or listening to a certain song - never fails to take me back to a period of time, or to a certain event.  Our brains are amazing in that they have the capability to compress a large amount of time into a small compact parcel for future retrieval.  My goal as a photographer is to create photographs that capture moments for people that may otherwise be forgotten or lost in the storing of time, and enable them to cherish that time forever.

Life is static, yet always moving forward.

I have included a link below for anyone who may be as brain enthused as I am.  The perception of time has come to intrigue me. How Your Brain Can Control Time